MyFarm

MyFarm kills two birds with one stone. They landscape, maintain and harvest your backyard garden and then provide you with the cleaned veggies. All of this, including hauling fresh dirt, is done via bicycle as to not add emissions. Along with their fruits and vegetables, MyFarm’s business was also growing considerably fast. They needed a new mark that was expandable to any city while still tying to the overall brand and a new website to get their story to their consumers. In addition to more traditional ways to reach people, some alternative ideas were also approached. A VW Beetle sculpted out of dirt would be parked in key, high traffic areas with a placard that informed passersby that adding one backyard farm is the equivalent of taking one car off the road. Karmically speaking, that sounds more like killing an entire flock of birds with one stone.