logo

Super Bowl XLVI

Working on large events that you yourself enjoy is always rewarding. When that event is hosted in your city for the first time, that makes it all the more enjoyable and challenging at the same time. Super Bowl XLVI focused around the theme of bringing the passion and heat of the game to a city in the north, during the winter. By some miracle, it did more than its fair share. Sunny days and record high temperatures made it feel more like spring. Bright décor was meant to contrast off of drab, gray skies directing all attention to the NFL installations and stadium.  Fortunately, it still looked fantastic in beautiful weather with one of the most attended Super Bowl weeks in history.

Client:NFL
Date: July 01, 2012