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Large events have large sponsors. Not everyone can afford to use these sponsors. That is where a secondary look comes into play. The secondary look allows everyone to feel like part of an event, even if they aren’t “the official”  blank of the NCAA.

The 2008 Women’s Final Four was located in Tampa Bay. The theme of the event was based on the fruit that Florida holds closest to their hearts. The images show a large scale installation of a fresh grove at the entrance of the stadium, massive sunburst stained three point oranges and a balsa wood orange crate overflowing with orange tickets. The entire event had enough vitamin C to keep everyone happy and healt

After renovations, Notre Dame came looking for a fresh approach to their basketball court and facility mark. The end result is a subtle tie to their longstanding traditions with just the right amount of modern attitude to let everyone know that their home court advantage is more than luck.

A selection of  Final Four décor for Houston.