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The Final Four marks the end of a basketball tournament and a return to office productivity. But its not just about best of collegiate basketball. The long weekend that makes up the Final Four is surrounded by events for the public. From open practices to free concerts, there is something for everyone. The NCAA and Houston local organizing committee wanted to make sure that everyone in the area knew this as well. Sho

Drugs are everywhere, it seems like every corner has a dealer. From small towns to big cities, they’re everywhere. Of course, the drug I’m talking about caffeine. Maybe this isn’t such a big deal to the general public, but too much caffeine or a number of other common substances and a student-athlete becomes ineligible. This is something most athletes don’t know, so the NCAA set out to correct

Large events have large sponsors. Not everyone can afford to use these sponsors. That is where a secondary look comes into play. The secondary look allows everyone to feel like part of an event, even if they aren’t “the official”  blank of the NCAA.

That tricky intersection of, “Wouldn’t it be cool if…” and “You want to do what?”  Maybe with a bit of “How can we make this happen?” sprinkled in, too. That’s where the OTHER idea lives. It’s a great place to visit if you have the time. A selection of other ideas to create a lasting impression with the consumer including: A bus stop transformed into dugout

The NCAA wanted a refresh of their Hall of Champions website. They wanted to stress a clean, modern look while also highlighting their ability as both a meeting space and museum for all things collegiate sport.

Gambling on collegiate sports is estimated at more than $2.5 billion each year. With that kind of money, its obvious that certain precautions need to taken. The NCAA wanted to warn the athletes of the pitfalls of gambling and the consequences of these actions. The two posters paint a vivid picture of what athletes can expect should they step out of bounds.

General event décor for the 2009 Frozen Four. The look was centered around a mix of old and new D.C. Classic engravings and engraved players mix with bold, campaign style graphics to create a modern look for this event.

The NCAA wanted a new and exciting way attract attention to their honors celebration at the Newseum in D.C. The solution was an interactive game playing up the idea of discovery and reporting. The images depict different parts of the interactive experience, including a clue puzzle, some banner ads and the payoff from entering a correct lead. It’s a pretty in depth, you may want to take a look at the full presen

A selection of  Final Four décor for Houston.