NCAA Drug Awareness Campaign
Drugs are everywhere, it seems like every corner has a dealer. From small towns to big cities, they’re everywhere. Of course, the drug I’m talking about caffeine. Maybe this isn’t such a big deal to the general public, but too much caffeine or a number of other common substances and a student-athlete becomes ineligible. This is something most athletes don’t know, so the NCAA set out to correct this. Shown here are a few iterations of print, web and poster concepts all centered around the idea of “The Ref” asserting his authority in uncommon environments.